Chasing Ghosts: 'Attention Minutes' Are Voodoo, CPM is Still What Counts
Though we often criticize sites like Huffington Post and Buzzfeed for their do-anything-for-clicks mentality, deep down we know it’s not
CPM
Times UK Paywall: Terrible for Readers, Good for Business?
TechCrunch scribe Erick Schonfeld has a pretty incredible breakdown of how the new paywall at Ruper Murdoch’s UK Times website
