Keepin’ It Real? MSNBC Adds ‘Lean Forward’ Tagline
A little rebranding goes a long way. Brian Stelter reports this afternoon that, starting Tuesday, MSNBC will add the tagline
Creative License
ABC Rethinks Ad Sales, Chases Campaign Spending
Anne Sweeney, president of the Disney-ABC Television group, has decided to sell national ABC advertising slots to local ABC syndicates,
Life After Luxury Advertising at Condé Nast: Bon Appétit, Carol Smith
On Sunday afternoon, Carol Smith was thinking about what to order for lunch, but she already knew. She was sitting
