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Creator Economy

How digital platforms, monetization strategies and emerging technologies are empowering creators to build businesses and influence culture. Expert commentary on the financial dynamics, legal frameworks and market trends shaping the creator economy, as well as profiles of successful creators and the platforms that support them. The economic impact and future potential of the creator economy, essential for navigating the intersection of creativity, technology and entrepreneurship. Read more about Media.

RJ Phillips waring a white shirt and a brown jacket

Ex-OnlyFans Exec RJ Phillips Taps Controversy With Zoop’s Enhanced Games Deal

Zoop, led by RJ Phillips, partners with the Enhanced Games as part of a broader push for higher creator payouts and engagement. Phillips uses a high-risk sports event to spotlight Zoop’s economics and expand its global reach.
By Rachel Curry
Man in beige suits sits in chair onstage

MrBeast Taps His Mom for Wedding Loan as He Reinvests All Earnings in Business

The YouTube star says his focus on reinvesting profits into Beast Industries leaves little room for personal spending, even for his own wedding.
By Alexandra Tremayne-Pengelly
Jimmy Donaldson, aka MrBeast, attends the premiere of Amazon Prime Video's "Beast Games" season 2 at Academy Museum of Motion Pictures on January 06, 2026 in Los Angeles, California.

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

Streamlabs’ Ashray Urs has a front-row seat to how digital content is evolving, and where it’s breaking. As generative A.I. floods platforms with synthetic media, Urs sees livestreaming emerging as a counterweight: a format defined by immediacy, unpredictability and trust.
By Ashray Urs
Lachlan Murdoch in a black tuxedo.

Murdoch’s Fox Bets on Creators to Replace Franchises in Post-Disney Strategy

By Brandon Katz
An astronaut figurine standing on top of a glowing phone screen

The NASA Mission Specialist Turned Media CEO Who Set Out to Save the Creator Economy

By Rachel Curry

Observer New Media Power List: Call for Submissions

By The Editors
Khaby Lame wearing a dark grey suit onstage.

25-Year-Old TikTok Star Khaby Lame Sells His Media Company for Nearly $1B

By Rachel Curry
A digital fingerprint

Creativity in the Age of A.I.: Why Infrastructure Matters

By Luke Arrigoni
An illustration of a man at the start of a maze leading to money

Regulators Start the Clock, Engineers Build the Rails: Can the Creator Economy Scale?

By Murad Salikhov
Illustration of a faceless woman holding a realistic mask of her own face against a background of oversized pink flowers, symbolizing identity, control, and performance.

Control, Consent and the Creator Economy

By Nic Young
An abstract human head filled with vibrant circuitry and digital paint strokes

The Role of Human Creators in an A.I. Ecosystem

By Linda Bloss-Baum
A man in a white shirt looking out the window.

Venmo Co-Founder Iqram Magdon-Ismael Aims to Fix What Social Media Broke

By Rachel Curry
An expressive oil painting depicting a robot wearing sunglasses, casually applying makeup while filming itself on a smartphone, under studio lights—satirizing artificial intelligence’s takeover of content creation.

A.I. Will Break the Creator Economy As We Know It —And a New One Will Rise

By Nic Young
AI revenue-sharing

This Startup Has Built an Algorithm to Pay Creators for Their Work Used to Train A.I.

By Aaron Mok

The Essentials With Morgan Riddle: Courtside Fashion, Maximalist Packing and the Best Lip Gloss

By Marissa DeSantis
YouTube cooking show creator

As Cooking Tutorials Disappear From TV, Chefs Pivot to YouTube to Find a New Audience

By Colette Holcomb

TikTok Is Creating Overnight Stars—But Many Struggle to Find Real-World Success

By Colette Holcomb

The Essentials With Megan Roup: Dance Cardio, Intuitive Eating and Vintner’s Daughter

By Marissa DeSantis
Elon Musk

Elon Musk’s X Quietly Restores Free Blue Checks for Some, Leaving Users Confused

By Nhari Djan
MrBeast

The Most Important Media Deals in Q1 2024: Streaming, News, Creator Economy

By Nhari Djan
MrBeast wearing a straw hat.

MrBeast Lives in a Zero-Bedroom Apartment to be Close to Work: Take a Look Inside

By Sissi Cao
MrBeast

MrBeast Is Going to Produce a Game Show on Prime Video: What to Know

By Nhari Djan
Patreon CEO Jack Conte

Q&A With Patreon CEO Jack Conte: Social Media Giants Are Getting the Creator Economy Wrong

By Nhari Djan
Influencer Remi Bader

Why Influencers Like Remi Bader Are Unfazed By Another Potential TikTok Ban

By Nhari Djan
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