Observer
  • Business
  • Art
  • Lifestyle
Newsletters
  • Business
    • Finance
    • Media
    • Technology
    • Policy
    • Wealth
    • Insights
    • Interviews
  • Art
    • Art Fairs
    • Art Market
    • Art Reviews
    • Auctions
    • Galleries
    • Museums
    • Interviews
  • Lifestyle
    • Nightlife & Dining
    • Style
    • Travel
    • Interviews
  • Power Lists
    • Nightlife & Dining
    • Art
    • A.I.
    • PR
  • About
    • About Observer
    • Advertise With Us
    • Reprints
Newsletters

Creator Economy

How digital platforms, monetization strategies and emerging technologies are empowering creators to build businesses and influence culture. Expert commentary on the financial dynamics, legal frameworks and market trends shaping the creator economy, as well as profiles of successful creators and the platforms that support them. The economic impact and future potential of the creator economy, essential for navigating the intersection of creativity, technology and entrepreneurship. Read more about Media.

Sam Altman wearing a black t shirt and a pair of white sunglasses.

The Creators at OpenAI’s Wildflower Farms Retreat—and the Backlash That Followed

OpenAI invited about 30 creators to a luxury retreat in the Hudson Valley. Attendees including Grace McCarrick and Nat Lucy faced criticism after sharing posts from the trip to the Wildflower Farms.
By Saleah Blancaflor
Lauren Weinberg Headshot 2026

Supergoop! Marketing Chief Lauren Weinberg’s Quest to Get Gen Z Wearing Sunscreen

Six months into the job, Lauren Weinberg is broadening Supergoop!’s audience while keeping education and skin health at the center. The former Peloton exec explains how the sunscreen brand is expanding its reach, sharpening its SPF education and turning sun protection into an everyday ritual.
By Saleah Blancaflor
RJ Phillips waring a white shirt and a brown jacket

Ex-OnlyFans Exec RJ Phillips Taps Controversy With Zoop’s Enhanced Games Deal

Zoop, led by RJ Phillips, partners with the Enhanced Games as part of a broader push for higher creator payouts and engagement. Phillips uses a high-risk sports event to spotlight Zoop’s economics and expand its global reach.
By Rachel Curry
Patreon CEO Jack Conte

Q&A With Patreon CEO Jack Conte: Social Media Giants Are Getting the Creator Economy Wrong

By Nhari Djan
Influencer Remi Bader

Why Influencers Like Remi Bader Are Unfazed By Another Potential TikTok Ban

By Nhari Djan
Tiffany Matloob, YouTube Shorts Global Head of Creator Community

YouTube Shorts’ Head of Creator Community Deciphers the Influencer Economy: Interview

By Nhari Djan

The Essentials With Brendan Fallis

By Marissa DeSantis
Piers Morgan.

Piers Morgan Is The Latest TV Personality To Ditch TV For Social Media

By Nhari Djan
MrBeast

MrBeast’s First X Video Raises More Questions Than Answers About X’s Creator Program

By Nhari Djan
A woman with brown hair wearing a white blazer sits for a portrait with a hand on her face

Briony Douglas, Beyond the Frame

By Aleah Balas
MrBeast called out X's low monetization for creators.

YouTube Superstar MrBeast Points Out a Major Issue With Elon Musk’s X

By Nhari Djan

Kate Soper’s Provocative ‘The Hunt’ Tells a Modern Tale Through a Medieval Lens

By Gabrielle Ferrari
David Baszucki stands in front of a Roblox sign.

Roblox CEO David Baszucki: Creators Will Earn $800 Million in 2023

By Rachyl Jones
Ross Pomerantz looks to the right and smiles.

Creators Aren’t Worried About a TikTok Ban

By Rachyl Jones
A man in his 20s wearing a blue sweatshirt that says "Fanfix" stands next to another man in his 20s wearing the same sweatshirt in black.

Fanfix Founders Made Millions on an App They Built in College

By Rachyl Jones
Jonah Peretti smiles with a microphone and sheet of paper in hand, in front of a wall with BuzzFeed logos.

BuzzFeed CEO Jonah Peretti Increases Reliance on Creator Content

By Rachyl Jones
Comic cartoon artwork of two middle aged men wearing glasses

Former Amazon Executives Launch New Comic Company to Empower Creators

By Alexandra Tremayne-Pengelly
A phone screen appears next to an image of a web browser displaying Substack's Notes feed, where users can post updates.

Chris Best Calls Substack Notes an Antidote to the ‘Ad-Supported Attention Economy’

By Rachyl Jones
Kevin Paffrath wears a suit in front of a brick wall.

When Influencers Are Sued for Illegal YouTube Promotions, Who Is to Blame?

By Rachyl Jones
Portrait of Eric Wei

Yes, Creators Have to File Taxes—Here Are Some Tips

By Rachyl Jones
The app icons of Facebook, Messenger, Instagram, WhatsApp, and Oculus VR are displayed on a smartphone screen with a Meta logo in the background

Professional Creators, Not Amateur Posters, Are Now Driving Social Media

By Alex Kantrowitz
Travis, Griffin and Justin McElroy

The McElroy Brothers Podcasts Spans Dungeons & Dragons and Trolls World Tour

By Rachyl Jones
Creators film content in front of a ring light in Paris.

The Creator Economy Has a Glut of Finance Tools but Lacks What Creators Actually Need

By Rachyl Jones
In this photo illustration, a TikTok logo seen displayed on a smartphone with USD (United States dollar) currency in the background.

TikTok’s New Creator Fund Takes a Page Out of YouTube’s Book

By Rachyl Jones
More
  • ART
  • BUSINESS
  • LIFESTYLE
  • POWER LISTS
  • INTERVIEWS
  • ABOUT
  • ADVERTISE
  • CONTACT
  • NEWSLETTERS
  • RSS FEEDS
  • SITEMAP
  • TERMS
  • PRIVACY
  • REPRINTS
  • Privacy
  • Terms
  • Cookie Settings
  • Do not sell my data
Powered by WordPress VIP

We noticed you're using an ad blocker.

We get it: you like to have control of your own internet experience.
But advertising revenue helps support our journalism.

To read our full stories, please turn off your ad blocker.
We'd really appreciate it.

How Do I Whitelist Observer?

How Do I Whitelist Observer?

Below are steps you can take in order to whitelist Observer.com on your browser:

For Adblock:

Click the AdBlock button on your browser and select Don't run on pages on this domain.

For Adblock Plus on Google Chrome:

Click the AdBlock Plus button on your browser and select Enabled on this site.

For Adblock Plus on Firefox:

Click the AdBlock Plus button on your browser and select Disable on Observer.com.

Then Reload the Page