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Creator Economy

How digital platforms, monetization strategies and emerging technologies are empowering creators to build businesses and influence culture. Expert commentary on the financial dynamics, legal frameworks and market trends shaping the creator economy, as well as profiles of successful creators and the platforms that support them. The economic impact and future potential of the creator economy, essential for navigating the intersection of creativity, technology and entrepreneurship. Read more about Media.

Sam Altman wearing a black t shirt and a pair of white sunglasses.

The Creators at OpenAI’s Wildflower Farms Retreat—and the Backlash That Followed

OpenAI invited about 30 creators to a luxury retreat in the Hudson Valley. Attendees including Grace McCarrick and Nat Lucy faced criticism after sharing posts from the trip to the Wildflower Farms.
By Saleah Blancaflor
Lauren Weinberg Headshot 2026

Supergoop! Marketing Chief Lauren Weinberg’s Quest to Get Gen Z Wearing Sunscreen

Six months into the job, Lauren Weinberg is broadening Supergoop!’s audience while keeping education and skin health at the center. The former Peloton exec explains how the sunscreen brand is expanding its reach, sharpening its SPF education and turning sun protection into an everyday ritual.
By Saleah Blancaflor
RJ Phillips waring a white shirt and a brown jacket

Ex-OnlyFans Exec RJ Phillips Taps Controversy With Zoop’s Enhanced Games Deal

Zoop, led by RJ Phillips, partners with the Enhanced Games as part of a broader push for higher creator payouts and engagement. Phillips uses a high-risk sports event to spotlight Zoop’s economics and expand its global reach.
By Rachel Curry

How Platforms Could be Doing More for Creators, According to a Venture Capitalist

By Rachyl Jones
Philip Tzeng smiles into the camera with a pink and blue gradient background.

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

By Rachyl Jones
Nick and Sienna Casas

The 7 Year Old With 15 Million TikTok Followers

By Rachyl Jones
MrBeast poses with fans at the launch of the first physical MrBeast Burger Restaurant at American Dream.

MrBeast’s Sponsors Can Reach a Super Bowl-Sized Audience for Half the Price of a Super Bowl Ad

By Rachyl Jones
Krishna Subramanian smiles into the camera.

The Super Bowl is an Enormous Opportunity for Social Media Creators

By Rachyl Jones
Adrienne Lahens

The TikTok Executive Who Connects Creators to Companies

By Rachyl Jones
Melody Olivera

Melody Olivera is Rolling Into Your Social Media Feeds

By Rachyl Jones
Superordinary founder Julian Reis

Launched in China, Superordinary Wants to Connect US Creators to Social Commerce

By Rachyl Jones
Mark Haseltine

Teachable Offers Online Creators New Ways to Earn

By Rachyl Jones
Lo Bosworth

Former Reality TV Star Lo Bosworth Wants You To Be In Touch With Your Body

By Rachyl Jones
Koji founders Dmitry Shapiro and Sean Thielen

Koji is Building Tools for the Next Generation of Creators

By Rachyl Jones
Spotter employees

MrBeast’s Early YouTube Videos Have Hidden Value, and Spotter is Unlocking It

By Rachyl Jones
Marina Amaral

Social Media Turned Marina Amaral’s Photo-Coloring Hobby Into Three Books and Counting

By Rachyl Jones
Nick Reisch

Talent Agents Power the Influencer Economy

By Rachyl Jones

The Creator Economy Burns People Out. But it Doesn’t Have to Be That Way.

By Greg Smith
Sara Echeagaray

How a Bored Teenager Turned Her TikTok Skits Into an Acting Career

By Rachyl Jones

Marie Kondo’s Decluttering Mission Starts With Japanese Culture

By Rachyl Jones
Jennifer Romas, shown through a ring light, records a tutorial in her backyard showing how to do various exercises

Data About the Creator Economy Varies So Widely No One Knows How Many Influencers There Are

By Rachyl Jones
Austin Jenkins

Home Inspector Austin Jenkins Is an Accidental TikTok Star

By Rachyl Jones
portrait of laura

Being a Foster Parent Is Hard. This TikTok Account Tries to Make it Easier.

By Rachyl Jones
Dylan Mulvaney

TikTok Watched Dylan Mulvaney Become a Woman One Day at a Time

By Rachyl Jones
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