"I’m interested in imagining a different physical world, almost a parallel set of conditions where matter follows a slightly altered logic," the artist told Observer.
Rejecting the concept of “collectible design,” Benda, alongside Barry Friedman, built a global, intergenerational program that treats design as a serious artistic discipline.
As the 2026 FIFA World Cup and LA28 Olympics approach amid political polarization and cultural fragmentation, Chris Braden, who has led strategic design initiatives for global sporting events, explores how organizers are shifting away from rigid national symbolism.