How Google’s A.I. Overviews Are Rewriting the Rules of Digital Commerce
Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads appear to how consumers form intent. Thune argues that generative search represents a structural shift in digital commerce that compresses the funnel, challenges measurement and forces brands to rethink how visibility, authority and performance are earned in an A.I.-mediated world.
