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FIFA World Cup

Lionel Messi #10 of Argentina celebrates with teammates after the 3-2 victory during the FIFA World Cup 2026 Round of 16 match between Argentina and Egypt at Atlanta Stadium on July 07, 2026 in Atlanta, Georgia.

The World Cup Is Proving the Business Value of A.I. Prediction Models

Stats Perform’s Louise Beltrame-Bawden explores how A.I.-powered prediction models have evolved from simple tournament forecasts into trusted infrastructure for modern sport. Beltrame-Bawden argues that the future of sports media depends on transforming data into trusted, real-time context that helps fans, broadcasters and sportsbooks understand why every moment matters.
By Louise Beltrame-Bawden
A spectator at a 2026 World Cup game raises his fists in celebration

The FIFA World Cup and the Rise of Experience Rights

On Location’s Paul Caine explores why the economics of live sports are shifting beyond tickets and media rights toward premium hospitality and immersive experiences. Caine argues that as A.I. makes digital content increasingly abundant, the greatest competitive advantage will come from creating live moments that can’t be replicated.
By Paul Caine
Hawkeye camera at the side of a court on day one of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club on June 30, 2025 in London, England.

Meet the A.I. Ph.D. Who Took Human Error Out of the World’s Biggest Games

Andre Agassi once described Paul Hawkins' A.I. as “the biggest thing to happen in tennis for 40 years.” The system was first introduced to professional tennis at the 2006 Miami Masters, ushering in electronic line-calling and improving accuracy.
By Tim Keary
Fans watch a World Cup match at a bar

The World Cup Is Testing a Core Assumption of the Streaming Era

By Andrea Parodi
José Mas, Jorge Mas and Sir David Beckham, co-owners of Inter Miami CF pose with the Champion's trophy next to Lionel Messi #10 after winning the Audi 2025 MLS Cup Final match between Inter Miami CF and Vancouver Whitecaps FC at Chase Stadium on December 06, 2025 in Fort Lauderdale, Florida.

Meet the American Billionaires Reshaping Global Soccer

By Rachel Curry
Fans of the USA celebrate a goal during the international friendly match between United States and Germany at Soldier Field on June 6, 2026 in Chicago, Illinois.

The 2026 World Cup May Be the Last Great Sports TV Bargain

By Brandon Katz
A general view of the stadium during the 2018 FIFA World Cup Russia Final between France and Croatia at Luzhniki Stadium on July 15, 2018 in Moscow, Russia

Global Events Are Redesigning National Identity in Real Time

By Chris Braden
Man in black shirt and sunglasses shields his eyes from the sun

Nike’s Turnaround CEO Elliott Hill Is Slowly Finding His Footing

By Alexandra Tremayne-Pengelly
Image of soccer player (Lionel Messi) celebrating on players' shoulders with a golden trophy

FIFA’s Plan for Affordable World Cup Tickets Fails to Calm Fans

By Alexandra Tremayne-Pengelly

Prince William Condemns Racist Abuse of England’s Soccer Players After Euro 2020 Loss

By Morgan Halberg

Prince Harry Plans on Returning to London for a Big Visit Next Year

By Morgan Halberg
Megan Rapinoe of the USA lifts the FIFA Women's World Cup trophy on July 7, 2019 in Lyon, France.

Will the Women’s World Cup Win Also Be a Win for Equal Pay?

By Harmon Leon
Soccer star Megan Rapinoe.

A Look at Megan Rapinoe & Other Athletes Who Said ‘I’m Not Going to the F*****G White House’

By Harmon Leon
Google 20th Birthday

The Only Thing That’s Endured Through Google’s 20 Years of Search? The World Cup

By Sissi Cao
Member of the Pussy Riot punk group Veronika Nikulshina arrives for a court hearing at a courthouse in Moscow, on July 31, 2018, as members of the Russian protest-art group are accused of disturbing public order after invading the pitch during the World Cup final in Moscow. Russian police on July 30 detained four members of the Pussy Riot punk group immediately after they were released from custody.

Pussy Riot Uses Further Detainment to Put Russian Imprisonment Tactics on Show

By Mariana Fernandez
TOPSHOT - France's goalkeeper Hugo Lloris (L) smiles and holds the trophy next to France's coach Didier Deschamps as they arrive for a reception at the Elysee Presidential Palace on July 16, 2018 in Paris after French players won the Russia 2018 World Cup final football match. - France celebrated their second World Cup win 20 years after their maiden triumph on July 15, 2018, overcoming a passionate Croatia side 4-2 in one of the most gripping finals in recent history.

ISIS Spent Months Pushing Jihadist World Cup Attacks. Here’s Why They Failed.

By Bridget Johnson
Elite banks' World cup predictions weren't even close.

Elite Banks Predicted World Cup With AI Models. They Weren’t Even Close.

By Sissi Cao
The ticket price for the 2018 World Cup is the highest in the tournament's history.

30 Years of World Cup Tickets: Final Match Entry Price Skyrocketed 650%

By Sissi Cao
A Russia fan enjoys the pre match atmosphere prior to the 2018 FIFA World Cup Russia group A match between Russia and Egypt at Saint Petersburg Stadium on June 19, 2018 in Saint Petersburg, Russia.

FIFA Cracks Down on ‘Hot Female Fan’ Shots During World Cup

By Jessica Sulima
Former New Jersey Gov. Chris Christie.

NJ Politics Digest: Christie Was Talking About German Soccer, Wasn’t He?

By Observer Politics Team
Britain's Prince William (L) and Jordanian Crown Prince Hussein bin Abdullah (R) visit the Jerash archaeological site, some 50 kilometers north of the Jordanian capital Amman, on June 25, 2018. - The 36-year-old Duke of Cambridge arrived in Jordan on Sunday at the start of a Middle East tour that will see him become the first British royal to pay official visits to both Israel and the Palestinian territories.

Prince William and Jordan’s Crown Prince Are Bros Now

By Margaret Abrams
World Cup TV Ratings

World Cup TV Ratings: Are Americans Finally Embracing Soccer?

By Brandon Katz
Phil Murphy

NJ Politics Digest: Murphy’s Wager on ‘Lord Stanley’s Cup’ Kicks Off Sports Betting

By Observer Politics Team

AI Disagrees With Humans About Who Will Win the 2018 World Cup

By Neel V. Patel
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