If we started a fashion company, do you know what we'd name it? Bob. And that is why The New York Observer will never be a fashion powerhouse. But it would be easy to pronounce, not like most of these other names. As it is, the least we can do is offer you a pronunciation guide to every designer currently showing at Fashion Week at Lincoln Center.
(Insofar as it was possible, we tried to find these designers pronouncing their own names. Sometimes that was not possible. Accordingly the one you have identified that is wildly wrong - we did that on purpose.)