The Art Basel and UBS Collecting Survey Shows Gen Z Setting the Pace, and the Megafair Is Remaking Itself to Keep Up
Gen Z collectors are spending at the highest levels across art, digital media and luxury categories, as women gain market influence and traditional ideas of ownership and status shift. For Art Basel CEO Noah Horowitz, the report's findings also confirm the necessity of a different kind of art fair—one that's less of a tradeshow and more of a year-round experience platform.
