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Newsletters

gimmicks

Wu-Tang Clan and MF DOOM’s Estate are Pushing the Use of NFTs Forward

Wu-Tang Clan raised eyebrows in 2014 when they announced they'd sell only one copy of their next album, but they've proven gimmicks work.
By Helen Holmes

Melville House Has Penguin-Based Book Promo, Confusing Us

Melville House, the Dumbo-based indie book publisher, kept confusing us when they started posting all over the internet about “adopting
By Emily Witt

Ex-Lehman Brass Lawyers Up as SEC Surveys Wreckage

Former Lehman Brothers top brass is lawyering up as the Securities and Exchange Commission strengthens its grasp of potential wrongdoing
By Mike Taylor

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A circular, terraced building with layered horizontal bands and integrated greenery rises against a clear blue sky, viewed from a pedestrian walkway.

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How Fashion Week Became an Economy of Attention

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