Financial Transparency Will Spur Donors Into Action
Overall, more engaged supporters who trust the nonprofit will give more often and in larger amounts.
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What Jeff Bezos Gets Wrong (and Right) With His Populist Philanthropy
Amazon's founder turned to Twitter to crowdsource ideas for his charitable giving. This populist approach and his preference for short-term results set Jeff Bezos apart from other mega-donors.
Do Happy Faces or Sad Faces Raise More Money?
Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
