These 5 Directors Remain Hollywood’s Most Bankable, Data Shows
In an IP-dominated industry, a handful of directors remain powerful enough to secure green lights and audiences on reputation alone.
Hollywood
Why California’s Future as a Creative Capital Depends on Commercial Production
Darren Foldes, Emmy-winning producer and partner at the commercial production company Sibling Rivalry, examines why California’s decision to expand tax credits for film and television while excluding commercial production represents a critical gap in the state’s creative strategy. Foldes argues that commercial advertising is a fast-moving economic engine that employs thousands of Californians, and that without targeted incentives, the state risks losing a foundational part of its creative ecosystem to competing markets.
A24 Turns Timothée Chalamet’s Star Power Into Its Most Viral Marketing Machine Yet
A24 is turning Timothée Chalamet’s star power into a full-blown marketing machine as ‘Marty Supreme’ goes viral with stunts, merch and fan frenzy.
