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IGK

What to pack for SXSW.

What to Pack for a Week of Shows, Parties and Panels at SXSW

From a pair of almost too cool pants to the boots that will take you from morning to night, here's what to pack for the SXSW festival in Austin, Texas.
By Dena Silver
Peet Rivko, a line of plant-based skincare essentials for natural skin-adds a lush body oil to the mix this month

These Are the 25 May Beauty Launches You Need to Know

From water creams (the new way to moisturize!) to chic bottles of indie fragrance, these are the new beauty heroes to check off your list!
By Sara Spruch-Feiner
The boys behind IGK hair, the coolest product line to hit the market.

A Handsome Squad of Hairstylists Created Instagram-Friendly Hair Products

IGK is the coolest hair product line to hit the market all summer.
By Sara Spruch-Feiner

Most Recent Posts on Observer

An exhibition wall displays a grid of patterned textile squares, each centered with a human skull, beneath exposed wooden ceiling beams and linear lights.

Grażyna Kulczyk Has Spent 50 Years Collecting Artists Who Were Difficult to Place

By Sarah Moroz
A group of visitors stands around a large pile of dismantled wooden beams and boards installed on a lawn in an Alpine town, with yellow buildings and forested mountains rising behind them.

In Gherdëina, Curating a Biennale Around the Politics of the Garden

By Jelena Sofronijevic
Jensen Huang and his wife Lori Huang attend the 12th Breakthrough Prize Ceremony at Barker Hangar in Santa Monica, California on April 18, 2026.

The Tech Billionaires Funding A.I.’s Next Chapter on Campus

By Beth Duckett
A business man stands at the base of a staircase framed by a keyhole

The Next Career Ladder Is Business Ownership

By Mark Valentino
Weisman Art Museum, Minneapolis, Minnesota

The Case for the Campus Art Museum in an Age of Cuts

By Dani Lamorte
Vintage souvenir linen postcard published c. 1950 in series titled "Oakland Berkeley and Alameda East Bay Metropolitan Area" depicting a view of the University of California at Berkeley Campus UC Berkeley in the East Bay. The postcard's polished, idealized composition is reflective of the aesthetic institutions have historically used to sell themselves.

Higher Education Doesn’t Need a Better Story. It Needs a More Believable One.

By Alexandra Sollberger
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