Professional Creators, Not Amateur Posters, Are Now Driving Social Media Facebook and Instagram are no longer willing to count on amateur posters to drive usage as creators have become more critical to Meta's business model. By Alex Kantrowitz
Talent Agents Power the Influencer Economy Internet influencers rely on agents like Viral Nation's Nick Reisch to secure sponsorships and ad deals. By Rachyl Jones
Eli Rallo Is Writing a Book: Yesterday Jars, Tomorrow the World TikTok sensation Eli Rallo, behind the viral @thejarr account, is writing a book. She wants to be a writer, jars aren't enough. By Samantha Grobman
Writer, Actor and Producer Jennifer Levinson Harnessed Social Media to Break Out in Hollywood By Oliver Staley
Nic Kaufmann is Teaching His 18 Million TikTok Followers to Look Beyond Appearances By Isabella Simonetti
Influencer Amelie Zilber Wants to Use TikTok to Inspire the Next Generation of Voters By Isabella Simonetti
Paris Hilton on the Age of the Influencer, Predicting the Future & the Genius of Jason Derulo By Isabella Simonetti