Observer Observer Logo

Influencers

  • Business
  • |
  • Finance
  • |
  • Tech
  • |
  • Media
  • |
  • Lifestyle
  • |
  • Arts
  • |
  • Entertainment
  • |
Newsletters
  • Entertainment
    • What to Watch
    • Books
    • Reviews
    • Movies
    • TV
    • Theater
    • Music
  • Arts
    • Visual Art
  • Business
    • Management
    • Media
    • Technology
    • Space
  • Lifestyle
    • Fashion
    • Travel
    • Beauty
  • About
    • Masthead
    • Editorial Ethics and Guidelines
    • Advertise With Us
    • Observer Advertising Guidelines
Events Newsletters

Influencers

The app icons of Facebook, Messenger, Instagram, WhatsApp, and Oculus VR are displayed on a smartphone screen with a Meta logo in the background

Professional Creators, Not Amateur Posters, Are Now Driving Social Media

Facebook and Instagram are no longer willing to count on amateur posters to drive usage as creators have become more critical to Meta's business model.
By Alex Kantrowitz
Nick Reisch

Talent Agents Power the Influencer Economy

Internet influencers rely on agents like Viral Nation's Nick Reisch to secure sponsorships and ad deals.
By Rachyl Jones

Eli Rallo Is Writing a Book: Yesterday Jars, Tomorrow the World

TikTok sensation Eli Rallo, behind the viral @thejarr account, is writing a book. She wants to be a writer, jars aren't enough.
By Samantha Grobman
Jennifer Levinson

Writer, Actor and Producer Jennifer Levinson Harnessed Social Media to Break Out in Hollywood

By Oliver Staley
portrait of Nic Kaufmann

Nic Kaufmann is Teaching His 18 Million TikTok Followers to Look Beyond Appearances

By Isabella Simonetti
Portiat of Craig Conover

Craig Conover Is Leveraging Reality TV Stardom into Instagram Success

By Isabella Simonetti
Chris Olsen

Chris Olsen Went From Aspiring Fitness Trainer to a TikTok Colossus

By Isabella Simonetti
Portrait of Cass DiMicco

Cass DiMicco is using Instagram to power her line of jewelry

By Isabella Simonetti
Amelie Zilber headshot

Influencer Amelie Zilber Wants to Use TikTok to Inspire the Next Generation of Voters

By Isabella Simonetti
Brad Mondo

Brad Mondo is Building a Haircare Empire One Follower at a Time

By Isabella Simonetti
Lisa Mayer, CEO of Boss Beauties

Boss Beauties Lisa Mayer on NFTs and Empowering Women

By Isabella Simonetti
Jenna Johnson Chmerkovskiy in 'Dancing with the Stars'

Jenna Johnson Chmerkovskiy Has Learned to Live With TikTok Dancers

By Isabella Simonetti

Larray Has Advice For Influencers: Stay Humble

By Isabella Simonetti

John Kanell Still Believes in Websites

By Isabella Simonetti

Jillian Michaels Will See You in the Metaverse

By Isabella Simonetti

Hyram and the Everyday People’s Skincare Revolution

By Isabella Simonetti

Paris Hilton on the Age of the Influencer, Predicting the Future & the Genius of Jason Derulo

By Isabella Simonetti

Tinx and the Age of the Authentic Influencer

By Isabella Simonetti

Meet Lu, The Non-Human Influencer With 25 Million Followers

By Arick Wierson

Bella Hadid Is Listing Her Stylish Soho Penthouse for $6.5 Million

By Morgan Halberg

How the Publishing Industry Is Cashing in on Influencer Culture

By Vicky Kalpaxis
Tiktok has brought a surge of interest in learning dance choreography.

How the Obsession With TikTok Dances Spilled Out of the App and Into the World

By Charlotte Barnett

Instagram Bans Influencers From Promoting Vaping Products

By Gabriela Barkho

Why the Instagram Influencer Backlash Is Making Users Flock to TikTok

By Charlotte Barnett
More
  • Contact
  • About
  • Advertise
  • Advertising Guidelines
  • Editorial Ethics
  • Sitemap
  • Newsletters
  • RSS Feeds
  • Privacy
  • Terms
  • Cookie Settings
  • Do not sell my data
Powered by WordPress VIP

We noticed you're using an ad blocker.

We get it: you like to have control of your own internet experience.
But advertising revenue helps support our journalism.

To read our full stories, please turn off your ad blocker.
We'd really appreciate it.

How Do I Whitelist Observer?

How Do I Whitelist Observer?

Below are steps you can take in order to whitelist Observer.com on your browser:

For Adblock:

Click the AdBlock button on your browser and select Don't run on pages on this domain.

For Adblock Plus on Google Chrome:

Click the AdBlock Plus button on your browser and select Enabled on this site.

For Adblock Plus on Firefox:

Click the AdBlock Plus button on your browser and select Disable on Observer.com.

Then Reload the Page