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Newsletters

Le Mans

Julie Mehretu’s BMW Art Car Fuses Glitches and Blurs

The newly unveiled racecar will compete in the 24 Hours of Le Mans this June.
By Alexandra Tremayne-Pengelly
Woman with short hair and sunglasses stands in front of race car

Julie Mehretu Will Paint BMW’s Next Art Car

The artist's next canvas will be a BMW M Hybrid V8 that will race at the 24 Hours of Les Mans in 2024.
By Alexandra Tremayne-Pengelly
US' Joey Hand drives his Ford GT n°68 during the 84th Le Mans 24-hours endurance race, on June 19, 2016 in Le Mans, western France.

Virtual Reality Hits the Gas on Ford Motor Company’s Reach

Big brands first off the line in new media get that earned media buzz.
By Brady Dale

Hindery AWOL

By Observer Staff
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