The new LittleBits store at 355 West Broadway in Manhattan, opening to the public July 31st, will test a new retail model: Inventions To Stay or Inventions To Go.
It's a beautiful pitch: with Littlebits, kids can build the connected networks of their dreams—an erector set for the digital native. But when we went to find more about Littlebits on the website, the ads and the official YouTube channel, this one thing kept popping up: the idea that Littlebits would help you build the "next billion dollar idea":