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marketing strategy

The Olympic rings near the venue for the Opening and Closing ceremonies ahead of the 2018 Winter Olympic Games in South Korea.

Here’s Why Smart Advertisers Go for the Olympics—Not the Super Bowl

By Jeri Smith
The Super Bowl is not just a show down for the teams; the advertisers also prepare all year.

The Real Deflategate: Year After Year, Most Super Bowl Ads Fail

By Jeri Smith
Influence is how they will navigate a world of uncertainty.

The Seven Techniques to Convince Anyone of Anything

By James Altucher
Michele Wucker.

Into the Wild: This Author Can Help Your Company Avoid the Elephant in the Room

By Parker Richards
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