Chris Kempczinski’s Viral Burger Bite Shows the Limits of CEO Authenticity
A viral Big Arch Burger clip puts McDonald’s CEO Chris Kempczinski at the center of a debate over whether corporate leaders should perform authenticity on social media.
marketing
The Global Branding Trap CEOs Keep Falling Into
Geoff Cook, a partner at Base Design and the creative mind behind branding work for MoMA QNS, MILK, NeueHouse, JFK Terminal 4 and other cultural landmarks, examines why global brands continue to stumble when they rely too heavily on A.I.-driven, centralized strategy. Cook argues that even in an A.I.-accelerated world, success still depends on local insight, lived experience and teams empowered to act within their own markets.
The Cost of Automating Authenticity: A.I.’s Limits in Social Media
Jon-Stephen Stansel, an award-winning social media strategist and author of The 10 Principles of Effective Social Media Marketing, examines the growing tension between automation and authenticity in social media marketing. Stansel argues that while A.I. can accelerate content production, it can’t replicate human creativity, taste or connection. He makes the case for a hybrid future, where A.I. serves as a co-pilot, not a replacement, for skilled social media professionals.
