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marketing

A Nationwide Union Campaign at Starbucks Is Testing the Employee-Friendly Brand CEO Howard Schultz Built

By Courtney Vinopal

What’s Behind TikTok’s Explosive Growth?

By Alex Kantrowitz

How Moisturizing Became Macho

By Natalia Petrzela
A guest at Milan Fashion Week carrying a Telfar bag

Telfar’s Latest Handbags are a Mystery, but Shoppers are Lining Up Anyway

By Helen Holmes

PR Rising Stars 2022

By Michael Kaminer

The Best PR Firms in America 2022

By Michael Kaminer

Basquiat Bags and Accessories Released by Coach Have Launched a Heated Debate

By Helen Holmes
Creating over 180 movie websites per month all around the world, Powster is driving the future of movie marketing.

Ultimate Christmas Cinema: How One Company Is Getting You Inside ‘Star Wars’ & Other Films

By John A. Tures
The company of 'Gettin' the Band Back Together.'

Here’s How Broadway Marketers Use Deceptive Tactics to Make Their Shows Look Better

By John Bonazzo

Netflix’s Bid for a Billboard Company Makes No Economic Sense

By John Bonazzo
The Olympic rings near the venue for the Opening and Closing ceremonies ahead of the 2018 Winter Olympic Games in South Korea.

Here’s Why Smart Advertisers Go for the Olympics—Not the Super Bowl

By Jeri Smith
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