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marketing

A Nationwide Union Campaign at Starbucks Is Testing the Employee-Friendly Brand CEO Howard Schultz Built

Starbucks reportedly threatened workers about the security of their health care benefits, escalating an anti-union campaign at the company.
By Courtney Vinopal

What’s Behind TikTok’s Explosive Growth?

TikTok shot past Facebook’s time spent record in 2021, reaching 44 daily minutes per user that year. TikTok’s grown so fast it’s broken the models.
By Alex Kantrowitz

How Moisturizing Became Macho

Convincing dudes that fancy face products are de rigueur is the latest stage in a kind of aesthetic creep.
By Natalia Petrzela
A guest at Milan Fashion Week carrying a Telfar bag

Telfar’s Latest Handbags are a Mystery, but Shoppers are Lining Up Anyway

By Helen Holmes

PR Rising Stars 2022

By Michael Kaminer

The Best PR Firms in America 2022

By Michael Kaminer

Basquiat Bags and Accessories Released by Coach Have Launched a Heated Debate

By Helen Holmes
Creating over 180 movie websites per month all around the world, Powster is driving the future of movie marketing.

Ultimate Christmas Cinema: How One Company Is Getting You Inside ‘Star Wars’ & Other Films

By John A. Tures
The company of 'Gettin' the Band Back Together.'

Here’s How Broadway Marketers Use Deceptive Tactics to Make Their Shows Look Better

By John Bonazzo

Netflix’s Bid for a Billboard Company Makes No Economic Sense

By John Bonazzo
The Olympic rings near the venue for the Opening and Closing ceremonies ahead of the 2018 Winter Olympic Games in South Korea.

Here’s Why Smart Advertisers Go for the Olympics—Not the Super Bowl

By Jeri Smith
Does the problem you're trying to solve generate an emotional response?

5 Questions to Ask Before Launching a Product Into Market

By Rajeev Behera
Consistent visuals, audio cues, and brand characters can ingrain your brand into consumers’ System 1 thinking.

What Is ‘System 1’ Thinking—and Why Do You Need to Learn It?

By Jeri Smith
Very few of us can afford to abandon our gift after our first attempt, convinced that our legacy is secured.

Why the Best Thing You Can Do for Your Creative Project Is Create Another One

By Ryan Holiday
Netflix co-founder Reed Hastings in 2002.

How Netflix used Coupons to Become a $70 Billion Company, and How You Can Do It Too

By Daniel Rodic
Former chief marketing officer of the Coca-Cola company Marcos de Quinto.

Successful Marketers Don’t Jump on New Trends—They Build on Heritage

By Jeri Smith
Spam food truck at the 2016 Tribeca Film Festival Street Fair.

How Spam Became One of the Most Iconic American Brands of All Time

By Ayalla A. Ruvio
Not even the best cold email will get you a response if you're pitching the wrong type of client or a point of contact who's not empowered to take action on hiring you.

Freelancers: Five Steps to Write a Cold Email That Converts New Clients

By Ryan Robinson
Plenty of research backs the rationales for both approaches.

Do Happy Faces or Sad Faces Raise More Money?

By Xiaoxia Cao
Validation is designed to give you you reasonable certainty your business will have a sustainable, growing, paying audience in a matter of days or weeks.

9 Steps to Validate a Business Idea in 30 Days With Less Than $500

By Ryan Robinson
Is there a formula for market dominance after all?

The Three Steps You Can Take To Dominate Your Market

By W. Chan Kim and Renée Mauborgne
Models promote Fyre Festival on Instagram.

Blame Fyre Festival Fail for Impending Downfall of the Influencer

By Lisa Schmeiser
Successful book launches take a lot of planning and organization.

Case Study: How to Launch a Top 10 New York Times Best Seller

By Tim Grahl
LinkedIn logos are displayed on an iPhone and computer screen on August 3, 2016 in London, England. (Photo by Carl Court/Getty Images)

The Death of LinkedIn

By Jaakko Paalanen
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