marketing | Observer

How Brooks Nader’s Wimbledon-Season Wardrobe Malfunction Became the Blueprint for Modern PR

When Brooks Nader's courtside period mishap went viral, most brands would have waited out the news cycle. ABMC didn't. Within days, Nader was on a red carpet for U by Kotex, transforming an embarrassing moment into $12 million in earned media. With Wimbledon underway, the campaign is a case study in how the establishment of modern marketing now runs on hours, not quarters, and why the brands willing to move fastest are the ones that get remembered.

By Alison Brod

Chris Kempczinski’s Viral Burger Bite Shows the Limits of CEO Authenticity

A viral Big Arch Burger clip puts McDonald’s CEO Chris Kempczinski at the center of a debate over whether corporate leaders should perform authenticity on social media.

By Rachel Curry

The Global Branding Trap CEOs Keep Falling Into

Geoff Cook, a partner at Base Design and the creative mind behind branding work for MoMA QNS, MILK, NeueHouse, JFK Terminal 4 and other cultural landmarks, examines why global brands continue to stumble when they rely too heavily on A.I.-driven, centralized strategy. Cook argues that even in an A.I.-accelerated world, success still depends on local insight, lived experience and teams empowered to act within their own markets.

By Geoff Cook

PR Tips: Get Your Business Featured in Print Publications

By Kris Ruby

The Next Big Thing in TV: Immersive Fan Experiences

By Alanna Martinez

Larry Ellison’s America’s Cup Sailing Race Is a Sports Marketing Bonanza

By Jonathan Russo

Start Building a Better Culture This Year

By Larry Kim

Does ‘I Love New York’ Help Create a Brand for New York City?

By Archie D'Cruz

How to Use ‘The Steak Clause’ to Win Your Next Negotiation

By Ryan Holmes

How Brands Can Save Themselves in a Post-Vine World

By Jeri Smith

Firing Snoopy Spells End for MetLife

By Jeri Smith

Ten Digital Skills You Need to Master to Become an Entrepreneur

By Tomas Laurinavicius

Build an Empire: 11 Side Projects to Generate Revenue for Your Business

By Lauren Holliday

The Color of Websites Isn’t a Black and White Issue

By John Bonazzo

What All First-Time Entrepreneurs Should Know Before Starting Their First Business

By Oliver Emberton

These Marketing Hacks Never Worked for Me. Ever.

By Jon Westenberg

Blink-182 Proves Nostalgia Has Outlived the Middle Class

By Justin Joffe

Why Niantic Didn’t Need Marketing to Make Pokémon Go Viral

By Lee Scott

‘Content’ Will Only Ruin Music If We Let It

By Justin Joffe

10 Things You Need to Know About the New Google Maps Local Search Ads

By Larry Kim

Meet the Man Who Sold Hundreds of Thousands of Books With Blank Pages in Them

By Ryan Holiday

How Your Insecurity Is Bought and Sold

By Mark Manson

Fredrik Eklund of Million Dollar Listing NY Is Sold on Himself

By Lauren Elkies Schram

A Marketer’s Dream: Using Mobiles to Connect Commercials to Shopping

By Brady Dale

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