MAM’s Chief Experience Officer Is Recentering Santiago Calatrava’s Vision to Boost Museum Engagement
He's betting that small changes can have a big impact on the visitor experience.
Milwaukee Art Museum
The Milwaukee Art Museum, founded in 1888, is located in Milwaukee, Wisconsin. It is renowned for its impressive architecture, including the Quadracci Pavilion designed by Santiago Calatrava. The museum’s extensive collection features over 25,000 works of art, including American and European paintings, contemporary art, and decorative arts. Notable artists in the collection include Georgia O’Keeffe, Winslow Homer and Picasso. The museum offers dynamic exhibitions, educational programs, and public events, making it a key cultural institution in the region. Read more about Museums.
The Tug-of-War Over Art Museum Ticket Prices Continues into 2025
"When prices go up, there usually isn’t a huge reaction because the people who go to museums value what they get there very highly.”
The Force of Robert Longo’s Epic Blacks
Colors like ‘black black,’ ‘warm black,’ ‘cold black,’ ‘regular black,’ ‘medium black’ and ‘gray black’ all go into creating what he calls “highly aggressive images with the fragile material of charcoal.”
