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mobile advertising

Q&A: AppNexus Co-Founder Brian O’Kelley on Getting Fired, Raising Money and the Future of Mobile Advertising

"The Next Rocketship" is a series of Q&As with startup founders who are figuring out the tech solutions of the future. Our second interview is with AppNexus co-founder Brian O'Kelley.
By Observer Staff

Turns Out the Pricey Walled Garden Approach Doesn’t Work with Mobile Ads, But Don’t Count iAd Out Just Yet

When Steve Jobs launched iAd last July, the idea was to provide a mobile advertising platform that took its cues
By Nitasha Tiku

Medialets Raises $8.4 Million as Mobile Ad Market Surges

With smartphones and tablets breaking away from the pack as the next phase of personal computing, advertising on these devices
By Ben Popper

Mobile Advertisers Cry Foul Over iOS5 Changes That Favor Apple’s iAd Network

By Ben Popper

How NY Startup Medialets Is Beating Apple On Its Home Turf

By Observer Staff

How NY Startup Medialets Is Beating Apple On Its Home Turf

By Ben Popper
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