Inside the Complex (and Pricey) Business of Museum Rebranding
With a $35 million donation, billionaire Jorge M. Pérez secured naming rights for Miami’s main art museum, reflecting how philanthropy can drive identity shifts.
Museum of Pop Culture
When Algorithms Curate Culture, What Do We Lose?
Michele Y. Smith, CEO of Seattle’s Museum of Pop Culture (MOPOP), examines how A.I.-driven curation is reshaping what we watch, listen to and value, and what’s being lost in the process. Smith argues that while algorithms can organize content, they can’t preserve the accidents, contradictions and context that make pop culture meaningful.
Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy
Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his expertise in olfactory neuroscience and A.I.-driven fragrance design, Wiltschko explains how intentional scent can transform ordinary customer experiences into lasting emotional connections and that controlling a brand’s olfactory identity is a critical lever for loyalty, memory and long-term growth.
