NCAA Tournament

The FIFA World Cup and the Rise of Experience Rights

On Location’s Paul Caine explores why the economics of live sports are shifting beyond tickets and media rights toward premium hospitality and immersive experiences. Caine argues that as A.I. makes digital content increasingly abundant, the greatest competitive advantage will come from creating live moments that can’t be replicated.

By Paul Caine

8 Foolproof March Madness Bracket Tips From NCAA Data Analysts

Here are the techniques that will help your bracket win during March Madness.

By John Bonazzo

My Kansas Jayhawks: George Gurley Watches His Hometown Team Take on March Madness

On March 19 the night before the Kansas Jayhawks played New Mexico State in the second round of the NCAA tournament, I called my dad, a longtime columnist for the Lawrence Journal-World, our hometown paper. He was not feeling optimistic. “It’s sick, it’s odious,” he said of being a KU fan. “If they play well, it’s a relief. If they play terribly, you’re disgusted. You hate it. It’s a curse. It’s no fun!” Well, what happens if they win the national championship? He said it would be like Woody Allen’s character in Hannah and Her Sisters when he finds out he doesn’t have cancer. He’d be elated for five minutes, then come to his senses and remind himself of the meaningless of existence.

By George Gurley

How Obama’s NCAA Bracket Is a Window Into His Soul. Maybe.

By Steve Kornacki

How Obama’s NCAA Bracket Is a Window Into His Soul. Maybe.

By Steve Kornacki

A Deep, Deep Read of Obama’s NCAA Picks

By Steve Kornacki

How to Sound Smart About Your NCAA Tournament Pool

By Howard Megdal

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