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Newsletters

Olympics

A spectator at a 2026 World Cup game raises his fists in celebration

The FIFA World Cup and the Rise of Experience Rights

On Location’s Paul Caine explores why the economics of live sports are shifting beyond tickets and media rights toward premium hospitality and immersive experiences. Caine argues that as A.I. makes digital content increasingly abundant, the greatest competitive advantage will come from creating live moments that can’t be replicated.
By Paul Caine

The Original ‘It Girl’ of Tennis Played Drunk, Undressed and Undefeated

Before there was a "cool girl" athlete archetype to subvert, there was Suzanne Lenglen: a French teenager who beat her own father at tennis three months after learning to play, then spent the next two decades dismantling the sport's stuffiest conventions. This is the story of the woman who made winning look like the least interesting part of being great.
By Jennifer Ashley Wright
A general view of the stadium during the 2018 FIFA World Cup Russia Final between France and Croatia at Luzhniki Stadium on July 15, 2018 in Moscow, Russia

Global Events Are Redesigning National Identity in Real Time

As the 2026 FIFA World Cup and LA28 Olympics approach amid political polarization and cultural fragmentation, Chris Braden, who has led strategic design initiatives for global sporting events, explores how organizers are shifting away from rigid national symbolism.
By Chris Braden
Image of man in pale blue shirt against white brick background

Oura’s Marketing Chief Doug Sweeny Brings Smart Rings to the Olympics

By Alexandra Tremayne-Pengelly
New York Observer: Athens medal has Zeus' face along with his hand holding a globe with the winged victory on it, with the inscription “ΟΛΥΜΠΙΑ". The reverse side had the Acropolis site with the inscription “ΔΙΕΘΝΕΙΣ · ΟΛΥΜΠΙΑΚΟΙ · ΑΓΩΝΕΣ ΕΝ · ΑΘΗΝΑΙΣ · 1896."

Two Rare First-Place Medals from the 1896 Olympics Come to Auction

By Christa Terry
Group of people walk into stadium under Olympic symbol with American flag pictured behind

Team USA Athletes to Get First-Ever Pensions Under $100M Ross Stevens Gift

By Alexandra Tremayne-Pengelly

How to Travel the 2026 Winter Olympics Like an Italian Insider

By Paul Jebara

Olympic Mode, Activated: The Best Winter Games Inspired Menswear

By Paul Jebara
Multi-colored Olympic ring logo pictured in front of mountain

The Winter Olympics Face an Existential Chill From Climate Change

By Alexandra Tremayne-Pengelly
Close-up shot of navy blue jacket with red circular badge reading 'United States Olympic Team'

Financier Ross Stevens Makes $100M ‘Extremely Innovative’ Gift to US Olympians

By Alexandra Tremayne-Pengelly
A man with large glasses in a beige jacket with an ABC logo looks forward with a serious expression

I Was There: Rex Reed on ‘September 5’ and the Munich Olympics Tragedy

By Rex Reed
Man in blue jacket holds up gold medal around his neck

From Cars to Unlimited Food, Olympians Are Receiving Unique Prizes From Their Countries

By Alexandra Tremayne-Pengelly

The 2024 Paris Olympics: A Guide to the Art and Sport of Breaking

By Caedra Scott-Flaherty
Plane flying in sky with 'Air France' written on side

Transatlantic Airlines Face Heavy Losses As Tourists Avoid Paris Due to the Olympics

By Alexandra Tremayne-Pengelly
Osmar Olvera Ibarra of Team Mexico

How A.I. Is Transforming Sports at the 2024 Paris Olympics

By Victor Dey
Group of athletes on boat waving giant American flag

Who Are the Highest-Paid Athletes at the 2024 Paris Olympics?

By Alexandra Tremayne-Pengelly
Image of rain falling in front of the Eiffel Tower, which has an Olympics Rings logo illuminated on it

Scientists Are Using A.I. to Forecast Weather at the Paris Olympics

By Alexandra Tremayne-Pengelly
Artist JR and Sandra Laoura (an athelete on the wheelchair) bearing the Olympics Torch.

For Artist JR, Carrying the Paris Olympic Flame into the Louvre Was an Emotional Experience

By Elisa Carollo
Portrait of a white man - Bill Viola

Bill Viola, Who Pioneered Video to Explore Human Consciousness, Dead at 73

By Elisa Carollo

Can Paris Really Clean Up the Seine Before the 2024 Olympics?

By Abigail Bassett
A woman with long gray hair poses next to a large statue of a woman holding a flame

Artist Alison Saar On the Making of Her Olympic Sculpture in Paris

By Sarah Moroz

Style and Sport: Ralph Lauren Debuts 2024 Paris Olympics Team USA Outfits

By Campbell Mattus

Chef Alexandre Mazzia on Sustainability, the French Culinary Scene and Cooking for the Paris Olympics

By Emily Zemler
Two posters fit together to show detailed illustration of Paris

Paris 2024 Unveils Surprisingly Whimsical Posters for the Olympic and Paralympic Games

By Alexandra Tremayne-Pengelly
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