Inside the Complex (and Pricey) Business of Museum Rebranding
With a $35 million donation, billionaire Jorge M. Pérez secured naming rights for Miami’s main art museum, reflecting how philanthropy can drive identity shifts.
Pérez Art Museum Miami
The Pérez Art Museum Miami (PAMM) was founded in 1984 as the Center for the Fine Arts and was later renamed in honor of real estate developer Jorge M. Pérez following his substantial donation in 2013. The museum was established to provide a world-class contemporary art institution for Miami and the surrounding region. The museum’s permanent collection includes works by artists including Kehinde Wiley, Ai Weiwei, James Rosenquist, Kara Walker and Yayoi Kusama. The collection features a diverse range of modern and contemporary art from around the world, reflecting the museum’s commitment to inclusivity and representation. Read more about Museums.
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