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Newsletters

Persuasion

President Donald Trump delivers his inaugural address on the West Front of the U.S. Capitol on January 20, 2017 in Washington, DC.

Yes, Republicans Are More Emotional Than Democrats

While showing emotions is an effective way to influence people and increase likability, it has some serious risks.
By Vanessa Van Edwards
Illustration by Paul Blow

To Change People’s Minds, Stop Fighting

We've become professional arguers in this political climate, but might we be doing ourselves a disservice by standing by our arguments?
By Camille Sweeney and Josh Gosfield
Whether it’s dealing with family members, buying a car or negotiating a raise, persuasion is always a useful skill.

This Is How To Be Persuasive: 7 New Secrets From Hostage Negotiation

Discussions and negotiations aren’t about war or winning. It’s about finding a way for everyone to get what they want and to be happy with what they get.
By Eric Barker
The costumed characters who goad tourists into paying them to pose for pictures are classic hackers of reciprocity.

Inside the Mind of a Sucker: The Psychology Behind Times Square Scams

By Pete Ross
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