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Placebo Effect

Carey Morewedge, an associate professor of marketing at Boston University, said that a lot of people are not aware of how biased they are.
Mar 31

11 Cognitive Biases You Must Know to Avoid Making Silly Mistakes in Life

The good news is that we can reprogram our mind in order to avoid making silly mistakes over and over again.
By Tomas Laurinavicius
The lowly crosswalk button.
Nov 11

Your World Is Full of Placebo Buttons (and That’s a Good Thing)

By giving us a sense of control, products can alter our mood and provide relief—even when it’s all in our heads.
By Nir Eyal

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