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PR

How Marianna Hewitt Created Jet Lag Mask, a $48 Status Symbol

Brands now, especially new brands, should consider: ‘Is my packaging photogenic?’
By Sara Spruch-Feiner
Phish

How the Jam Band Business Succeeds by Putting Fans First

"If the fans get bored, the bands get bored, and we’re selling insurance.”
By Justin Joffe
Sean Ellis, founder and CEO of GrowthHackers.

Dropbox’s Growth Guru Sean Ellis on What Everyone Misses About ‘Growth Hacking’

Sean Ellis shares his thoughts on the secrets to growth, the effectiveness of media manipulation and the ethics of growth at any cost given the recent stories surrounding Uber.
By Ryan Holiday
Kurt Bardella, President of Endeavor Strategies

Kurt Bardella, Former Breitbart Exec, on Trump, Bannon and Truth in Modern Journalism

By Ryan Holiday
Please, don't hire a publicist just because you want to be famous.

Top 10 Signs You Shouldn’t Hire a Publicist

By Kris Ruby
Mayor Bill de Blasio speaks to the press in front of Trump Tower after his meeting with then President-elect Donald Trump.

Mayor de Blasio Ought to Be Encouraged Not Scolded for Seeking Out Strategic Counsel

By The Editors
Why would you say mean things about me?

How This Election Became ‘Parks and Recreation’

By Dana Schwartz
The enterns.

This ‘Bootcamp’ for Women Over 40 Is Helping Them Steal Jobs Back From Millennials

By Sage Lazzaro
Russian President Vladimir Putin speaks during the award ceremony of the 2016 IIHF World Championship gold medal game at the Ice Palace on May 22, 2016 in Moscow, Russia. Canada defeated Finland 2-0.

Russia Is Winning the Information War

By Ronn Torossian
With the San Francisco skline in the background, a jogger runs through Dolores Park July 13, 2005 in San Francisco. Runner's World Magazine has just named San Francisco the best city for running in the United States based on its weather, the number of running clubs, racing events and the the ample park space available for runners.

Shut Up and Listen to Your Customers

By Shira Levine
Even the most desperate writer shouldn't attempt this.

Supplemental Income: Forbes Contributor Hits Up PR Agency for Extra Fee

By John Bonazzo

Exclusive: Best Western Rides Off Into the Sunset With J Public Relations

By Michael Kaminer
Marina Maher, CEO of Marina Maher Communications

The Next 10: PR Power List Honorable Mentions

By Michael Kaminer and John Bonazzo
Fashion PR Power List

Top PR Firms in Different Verticals

By Michael Kaminer and John Bonazzo
Adam Abdalla

PR Rising Stars, and All Stars

By Michael Kaminer and John Bonazzo
Study co-author, the former U.S. Sen. Tom Coburn (R-OK) gestures to indicate how much the federal government ought to be spending on outside PR firms. September 9, 2014 in Washington, DC. (Photo by Chip Somodevilla/Getty Images)

SHOCKER: US Govt Spent $4.34 Billion on Outside PR in Last Seven Years

By Ken Kurson
Russian President Vladimir Putin (C) poses for a selfie with young activists at the Red Square in Moscow on November 4, 2015 during celebrations for National Unity Day marking the 403rd anniversary of the 1612 expulsion of Polish occupation forces from the Kremlin. AFP PHOTO / POOL / NATALIA KOLESNIKOVA (Photo credit should read NATALIA KOLESNIKOVA/AFP/Getty Images)

Russia and Putin Are Winning the Public Relations War

By Ronn Torossian
Kurt Vile @ Webster Hall, 10/07/15 (Justin Joffe for Observer)

Kurt Vile & Destroyer Transform Old Genres Into Vessels for New Ideas

By Justin Joffe
(Photo: Twitter)

‘There’s No FOMO in Media’ and 9 Other PR Tips From a Tech Journalist

By Sage Lazzaro
Taxi drivers demonstrate outside the chamber of deputies in the neighborhood of Se, Sao Paulo, Brazil, on September 9, 2015, against the use of the Uber application in the country. The demonstration was called by the Brazilian association of taxi unions. AFP PHOTO / Miguel SCHINCARIOL (Photo credit should read Miguel Schincariol/AFP/Getty Images)

Uber Meets Taxis’ Immovable Object: Market Equilibrium

By Lawrence Meyers
Production staff on the weekly fashion magazine, Grazia edit the magazine in a temporary office inside the Westfield shopping centre on November 3, 2008 in London. (Photo: Oli Scarff/Getty Images)

This Sponsored Post in the Times Shows Why Journalists Quit for PR

By Mark Rykken Jr.
Masked Palestinian militants of the Popular Front for the Liberation of Palestine (PFLP), hold-up their rifle flashing the sign of victory on September 2, 2014 in Gaza city during a rally to celebrate a week after the Egypt-mediated ceasefire between Israel and Hamas. Israel announced on September 1, 2014 it will expropriate 400 hectares (988 acres) of Palestinian land in the occupied West Bank, angering the Palestinians and alarming Israeli peace campaigners. AFP PHOTO/MAHMUD HAMS (Photo credit should read MAHMUD HAMS/AFP/Getty Images)

PR Firms Ought To Say ‘No’ Once In a While

By Ronn Torossian

The Internet Rewards the Meanest People Most

By Chris Thilk
Journalists are busy enough without fielding bad pitches. Especially by phone. (William Vanderson/Fox Photos/Getty Images)

For PR People: How Not to Cold Pitch

By Elizabeth Spiers
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