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Newsletters

Private Jets

Bark Air

Bark Air President on Fixing the Very Expensive Problem of Flying With Dogs

With fares reaching five figures, Bark Air is testing how far the “fur baby” economy can stretch when commercial airlines make pet travel harder. Bark Air president Michael Novotny explains how the luxury pet airline works and what makes the business difficult.
By Sissi Cao
A Slam Lavori Aerei Hawker 900XP lands at Barcelona-El Prat Airport in Barcelona, Spain, on December 30, 2025.

The Fight Over Tracking Elon Musk, Taylor Swift and Other Private Jets

Elon Musk, Taylor Swift and other public figures have challenged jet trackers, citing safety concerns and alleged harassment. Despite bans from major social media platforms, public flight data still allows trackers to follow the private jets of celebrities and CEOs.
By Tim Keary

The Unwritten Rules of Flying Private, According to the People Who Run the Jets

Private jet travel has never been more visible—or more lucrative, with the market on track to surpass $33 billion this year. But the executives running fractional ownership, charter and semi-private operations tell Observer the smartest fliers are the quietest ones: no tail numbers in photos, no raised voices in the cabin, no tipping off the internet to where—or when—you're landing. From seating hierarchy to what to actually order onboard, here's how the industry's top CEOs say discretion, not decadence, is the real marker of who's flown private before.
By Nicole Trilivas

Why Tradewind Aviation’s David Zipkin Is Betting Big on Bougie Weekenders

By Paul Jebara
Aero CEO Ben Klein

This Private Jet-Sharing Startup Is Vying to End the Woes of Air Travel: Aero CEO Q&A

By Refugio Garcia
Elon Musk in suit and patterned scarf

Twitter Suspends @ElonJet, the Account Tracking Musk’s Private Flights

By Alexandra Tremayne-Pengelly
Twitter lawsuit

Twitter Refuses to Pay $200,000 Private Jet Bill, Lawsuit Alleges

By Sissi Cao
LVMH CEO Bernard Arnault

Billionaire Bernard Arnault is Selling His Private Jet to Avoid Being Tracked on Twitter

By Sissi Cao
Protestor atop wooden tripod in front of East Hampton airport

A ‘Tax the Rich’ Climate Protest Shuts Down the East Hampton Airport

By Alexandra Tremayne-Pengelly

How a 19-Year-Old Aviation Enthusiast Tracked Elon Musk’s Private Jet

By Sissi Cao
scott disick kourtney kardashian family vacation

Kourtney Kardashian and Scott Disick Jetted to a Desert Retreat for a Family Getaway

By Morgan Halberg

Davos Gets Creative to ‘Offset’ Carbon Emissions By Persistent Private Jet Flyers

By Sissi Cao

Kendall Jenner and Hailey Baldwin Jetted Off to Jamaica for a Girls’ Getaway

By Morgan Halberg

Prince Harry and Meghan Jetted Off to the South of France for Their Latest Summer Holiday

By Morgan Halberg

Prince Harry and Meghan Markle Went on a Secret Birthday Trip to Ibiza With Archie

By Morgan Halberg

Is Elon Musk a Broke Billionaire? A Detailed Look Into How He Makes and Spends Money

By Sissi Cao

Four Seasons’ New Private Jet Will Have Wellness Experts, a Doctor and Some Very Fancy Loos

By Morgan Halberg

Did You Forget Your Jet At a Madrid Airport? Please Kindly Come and Move It.

By Sissi Cao
The rich are different from you and me.

Senate GOP Tax Reform Bill Gives Wealthy a Break on Their Private Jets

By Davis Richardson
GE CEO John Flannery is under fire after a disastrous earnings report.

GE Posts Earnings Disaster in New CEO’s ‘Unacceptable’ First Quarter

By John Bonazzo
Secretary of Health and Human Services Tom Price.

Tom Price Tries to Remedy $500,000 Taxpayer Bill With $51,887.31

By Francesca Friday
You can entirely customize the experience.

See the Solar Eclipse From 30,000 Feet in the Air

By Morgan Halberg
Plus a seat on a private jet that flies you to New York.

For $30,000, Experience the US Open With a Penthouse and Private Jet

By Morgan Halberg
The newly announced Infinito Cabin.

This Luxury Jet Company Is Making Flying Cars a Reality

By Louisa Dangoor
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