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public relations

Dec 21

PR Power List Honor Roll 2023

Excellence in PR sometimes takes the form of a firm dedicated to a particular sector. Here is the 2023 PR Power List Honor Roll, recognizing specialist firms.
By Michael Kaminer
FTX founder Sam Bankman-Fried
Dec 7

Sam Bankman-Fried’s Apology Tour Is Doing More Harm Than Good, Say Public Relations Experts

FTX's Sam Bankman-Fried has been doing rounds of media interviews against his lawyer's advice. Crisis management experts and criminal behavior experts weigh in on his strange behavior.
By Sissi Cao
Mar 15

PR Rising Stars 2022

Public relations and marketing is a constantly evolving field, even during a pandemic. For that reason, it’s long been a
By Michael Kaminer
Mar 15

The Best PR Firms in America 2022

By Michael Kaminer
Dec 21

PR Rising Stars: The Young Pros Who Powered Firms Through 2020

By Michael Kaminer
Dec 21

PR Power 50: The Pros Who Changed the Conversation in 2020

By Michael Kaminer
Dec 4

Facebook’s Image Crisis: No One Seems to Buy Mark Zuckerberg’s ‘Soft Side’

By Sissi Cao
IWD
Mar 8

For the Love of God, Please Stop Pitching Me Products for International Women’s Day

By Merin Curotto
Rising Stars
Dec 13

Rising Stars: The 10 Most Powerful Young People in PR Today

By Michael Kaminer and John Bonazzo
2017 Power List.
Dec 13

Observer’s 2017 PR Power 50

By Michael Kaminer and John Bonazzo
Disruptors
Dec 13

These 5 PR Agencies Want to Put Traditional Firms Out of Business

By Michael Kaminer
Veritcal
Dec 13

New York’s Top Specialty PR Firms, From Travel to Tech and Beyond

By John Bonazzo and Michael Kaminer
Planning ahead, with the help of an editorial calendar, is essential.
Aug 21

5 Golden Rules for Crafting Your Content Strategy

By Kris Ruby
United Airlines CEO Oscar Munoz.
Jul 7

Why Big-Name Brands Just Can’t Shake the Apology Allergy

By Jay Baer
Groot and Rocket do not approve of Twitter trolling.
May 19

The Guy Suing His Date for Texting During ‘Guardians’ Is Actually a Creepy Troll

By John Bonazzo
Editors won’t click on emails unless the subject line interests them, so make sure you create a compelling one.
May 18

Call Me Maybe? How to Send a Pitch That Will Resonate With Editors

By Kris Ruby
Don’t be annoyed when she Instagrams the flowers you got her.
May 4

21 Things to Know Before Dating a PR Girl

By Kris Ruby
Blast the press link on social and to any customers who may benefit from it.
Apr 27

How to Leverage Publicity to Make a Lasting Impression

By Kris Ruby
Trust is hard to win back once lost.
Apr 21

How Companies Like United and Wells Fargo Can Win Back Consumer Trust

By John Hauser
Instagram is a must for building your brand and business.
Apr 21

30 Essential Tips to Boost Your Instagram Marketing

By Kris Ruby
Mishaps can spiral out of control quickly these days.
Apr 19

How Social Media Turned United’s PR Flub Into a Firestorm

By Anjana Susarla
Remember to keep it simple, be respectful and respond promptly.
Mar 29

PR Don’ts: 11 Ways to Annoy a Journalist

By Kris Ruby
Photo: Kaitlyn Flannagan for Observer
Mar 22

The Edible Selfie Experience: 10 Delicious Ways to ‘Share’ Your Face

By Kris Ruby
See what you can do to stay relevant in the eyes of the media.
Mar 15

PR Tips: How to Stay Relevant to the Media

By Kris Ruby
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