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Newsletters

public relations

PR Power List Honor Roll 2023

Excellence in PR sometimes takes the form of a firm dedicated to a particular sector. Here is the 2023 PR Power List Honor Roll, recognizing specialist firms.
By Michael Kaminer and The Editors
FTX founder Sam Bankman-Fried

Sam Bankman-Fried’s Apology Tour Is Doing More Harm Than Good, Say Public Relations Experts

FTX's Sam Bankman-Fried has been doing rounds of media interviews against his lawyer's advice. Crisis management experts and criminal behavior experts weigh in on his strange behavior.
By Sissi Cao

PR Rising Stars 2022

Public relations and marketing is a constantly evolving field, even during a pandemic. For that reason, it’s long been a
By Michael Kaminer and The Editors

The Best PR Firms in America 2022

By Michael Kaminer and The Editors

PR Rising Stars: The Young Pros Who Powered Firms Through 2020

By Michael Kaminer

PR Power 50: The Pros Who Changed the Conversation in 2020

By Michael Kaminer

Facebook’s Image Crisis: No One Seems to Buy Mark Zuckerberg’s ‘Soft Side’

By Sissi Cao
IWD

For the Love of God, Please Stop Pitching Me Products for International Women’s Day

By Merin Curotto
Rising Stars

Rising Stars: The 10 Most Powerful Young People in PR Today

By Michael Kaminer and John Bonazzo
2017 Power List.

Observer’s 2017 PR Power 50

By Michael Kaminer and John Bonazzo
Disruptors

These 5 PR Agencies Want to Put Traditional Firms Out of Business

By Michael Kaminer
Veritcal

New York’s Top Specialty PR Firms, From Travel to Tech and Beyond

By John Bonazzo and Michael Kaminer
Planning ahead, with the help of an editorial calendar, is essential.

5 Golden Rules for Crafting Your Content Strategy

By Kris Ruby
United Airlines CEO Oscar Munoz.

Why Big-Name Brands Just Can’t Shake the Apology Allergy

By Jay Baer
Groot and Rocket do not approve of Twitter trolling.

The Guy Suing His Date for Texting During ‘Guardians’ Is Actually a Creepy Troll

By John Bonazzo
Editors won’t click on emails unless the subject line interests them, so make sure you create a compelling one.

Call Me Maybe? How to Send a Pitch That Will Resonate With Editors

By Kris Ruby
Don’t be annoyed when she Instagrams the flowers you got her.

21 Things to Know Before Dating a PR Girl

By Kris Ruby
Blast the press link on social and to any customers who may benefit from it.

How to Leverage Publicity to Make a Lasting Impression

By Kris Ruby
Trust is hard to win back once lost.

How Companies Like United and Wells Fargo Can Win Back Consumer Trust

By John Hauser
Instagram is a must for building your brand and business.

30 Essential Tips to Boost Your Instagram Marketing

By Kris Ruby
Mishaps can spiral out of control quickly these days.

How Social Media Turned United’s PR Flub Into a Firestorm

By Anjana Susarla
Remember to keep it simple, be respectful and respond promptly.

PR Don’ts: 11 Ways to Annoy a Journalist

By Kris Ruby
Photo: Kaitlyn Flannagan for Observer

The Edible Selfie Experience: 10 Delicious Ways to ‘Share’ Your Face

By Kris Ruby
See what you can do to stay relevant in the eyes of the media.

PR Tips: How to Stay Relevant to the Media

By Kris Ruby
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