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Newsletters

rebranding

We don’t always need to put the 'fun' in funeral.

Putting the ‘Fun’ in Funeral, Plus More Horrible Tech Rebranding Attempts

Not everything that isn’t hip and cool needs to be rebranded as hip and cool.
By Harmon Leon
O.J. Simpson and Bill Cosby

O.J. Simpson and Bill Cosby Attempt to Rebrand Using Social Media

Talk about sociopathic shades of clueless.
By Harmon Leon
The Metropolitan Museum of Art's new logo, designed by Wolff Olins.

Met Museum Releases More Images Following Backlash Over New Logo

The Met has released additional images for its rebranding campaign.
By Alanna Martinez
The Minneapolis Museum of Art. (Photo: Mia via Flickr)

Minnesota Museum Rebrands by Dropping a Single Letter From Its Name

By Alanna Martinez
Bill de Blasio and Bill Bratton at the announcement event. (Photo: Spencer Platt/Getty)

De Blasio Says No Contradiction in Picking ‘Progressive Visionary’ Bratton

By Colin Campbell
Pat Kiernan's 'In The Paper' is not in jeopardy, reports Senator Schumer.

News You Can Lose: Time Warner Cable’s Shabby Rebranding of NY1

By Ben Widdicombe
Duane Reade at 40 Wall Street. (Photo via Shao-yu Liu.)

The Re-Education of Duane Reade: A Drugstore as Retail, Therapy

By Drew Grant
Reshma Saujani. (Photo: Facebook)

Reshma Saujani Kicks Off Public Advocate Bid With a New Presentation

By Colin Campbell

The Business Formerly Known As Gagosian Gallery

By Sarah Douglas

Keepin’ It Real? MSNBC Adds ‘Lean Forward’ Tagline

By Zeke Turner
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