Ringly is fashion hardware. It's a ring that lets users leave their phone inside their purse or bag, but get the most important notifications via lights and vibrations on the ring. "We want you to focus on on the moment in your life that you would want to enjoy without having to keep your phone out," said Ms. Mercando. All the names of the rings ("Daydream," "Stargaze" and etc.) convey that message.