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Newsletters

Scentbird

How Scentbird Uses AI to Create Data-Driven, Genderless Fragrances

Notes are based on millions of data points from the site’s 300,000 subscribers.
By Gabriela Barkho
Scentbird founders Mariya Nurislamova and Rachel Ten Brink strike a pose. (Photo by Yvonne Albinowski/For New York Observer

Why Millennials Don’t Want a Signature Scent

Scentbird is a digitally driven, New York-based fragrance-sampling brand that recognizes—and feeds—millennial women’s constant need for newness and change.
By Laren Stover

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