How Scentbird Uses AI to Create Data-Driven, Genderless Fragrances Notes are based on millions of data points from the site’s 300,000 subscribers. By Gabriela Barkho
Why Millennials Don’t Want a Signature Scent Scentbird is a digitally driven, New York-based fragrance-sampling brand that recognizes—and feeds—millennial women’s constant need for newness and change. By Laren Stover
At Frieze London and Frieze Masters, Rediscoveries Are Giving the Market New Momentum By Elisa Carollo