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See Now Buy Now

Racy is the name of the game, at the new Tamara Mellon.

Tamara Mellon Rises Again With a Major Brand Relaunch

This shoe designer is doubtlessly fashion's favorite phoenix
By Dena Silver
A look from the Burberry x Barneys lookbook

Behind Barneys’s Exclusive See-Now-Buy-Now Burberry Launch

How the retailer is selling this range before anyone else
By Mikelle Street
Donna Karan with a few of her Urban Zen models

Donna Karan Is Relieved That Fellow Designers Are Doing See-Now-Buy-Now

Although she's been doing business like that for years.
By Dena Silver
Rebecca Minkoff and a model

Rebecca Minkoff Has Found Success With an Instantly Shoppable Runway

By Dena Silver
A Houghton bride

See Now, Buy Now Concept Expands to the Bridal Market

By Dena Silver
Finch Leopard Calf Hair Ankle Boot, $795, MichaelKors.com

Here Are All the Pieces You Can Buy From Michael Kors’ Fall 2016 Show

By Dena Silver
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