Fitbit CEO James Park Announces ‘Premium Subscription’ to Compete With Apple Watch Fitbit adds Amazon's Alexa to go up against the Apple Watch. By Gabriela Barkho
Fossil-Owned Misfit Goes Up Against Apple With Vapor X Smartwatch The fashion-forward design is meant for "hybrid" smartwatch customers—and is compatible with iPhones. By Gabriela Barkho
The Wearable Tech Industry Is Expected to Hit $54 Billion by 2023 Revenue will more than double in the next five years. By Gabriela Barkho
Pebble the Smartwatch, the Most-Funded Kickstarter EVAH, Is Now at $4.6 M. and Counting By Nitasha Tiku