Unlike most things bought to mark the start of adult life, a timepiece stays with its owner for decades, picking up meaning as the occasion itself grows more distant.
A recent lawsuit from JPMorgan against Frank, a startup founded by 24-year-old Charlie Javice, centered on a $175 million asset: a list of 4.5 million college students.
Universum, an employer branding firm, found Google was less attractive to business students surveyed this year compared to previous years, while Apple rose to the top of the list.