The Next Big Food Thing Is Posh, Fast Casual
“Fast casual,” a term coined in the 1990s, has been growing at a clip far outpacing traditional fast food. Chipotle, criminal investigation notwithstanding, in particular with its prepackaged storylines of virtue and pretty good burrito bowls, led the way. Fast casual from Panera Bread to Dig Inn is where people eat. McDonald’s is where homeless people go to sleep.
