How Outposts Turned the World’s Greatest Museums into Instruments of Soft Power
When cities pay hundreds of millions for a Louvre or Guggenheim, the masterpieces don't always follow.
The Guggenheim
The Solomon R. Guggenheim Museum (“The Guggenheim”) is located at 1071 5th Ave, New York, NY and was established in 1939. The museum is renowned for its unique architecture, designed by Frank Lloyd Wright, featuring a distinctive spiral structure. The Guggenheim is dedicated to modern and contemporary art, with a collection that includes works by artists such as Wassily Kandinsky, Jackson Pollock and Picasso. Notable exhibitions have included “The Art of the Motorcycle” and “Giacometti.” The museum also offers educational programs, lectures and public events, making it a key cultural institution in New York City. Read more about Museums.
At the Guggenheim’s 2026 YCC Party, Artist Diane Severin Nguyen Created Breathing Room
Among the notable faces in the crowd were painter Kylie Manning, famed private chef Keegan McManus, bitforms founder Steve Sacks, actress Lux Pascal, Eden Arts Foundation founder Eden Xu-Martinez and Isabel Timerman (a.k.a. Isabel Unhinged).
When It Comes to Licensing, Some Artists Cash in While Others Push Back
According to a study conducted by Licensing International, global retail sales of licensed merchandise for art properties reached $3.95 billion in 2024.
