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tobii

A gaze plot during a viewing of Mad Men. The dots show where the user looked at different moments. (Image: Tobii)

What Eye Movement During a ‘Mad Men’ Episode Reveals About Advertising

Tobii used its eye tracking wearable to observer user attention while watching an episode of "Mad Men" with a mobile at hand. It revealed ways that advertisers can still get a message into TV viewers' minds.
By Brady Dale

Anatomy of a Hoax: How an Anonymous Blogger Tricked the Internet Into Believing He Was a Deaf Quadriplegic

If there’s anything we’ve learned from the Violentacrez scandal, it’s that anonymity on the Internet can be easily unmasked–for better
By Jessica Roy

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Two men wearing suits pose in room

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A textured abstract painting composed of dense, interlocking blocks and brushstrokes of color, dominated by greens, yellows, and earthy tones, with touches of turquoise, lavender, and red. The thickly applied paint creates a mosaic-like surface with visible ridges and cracks. Vertical and horizontal forms intersect throughout the composition, giving the impression of an abstracted cityscape or layered foliage. The work is displayed in a simple white frame against a light-colored wall.

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