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viral marketing

Bill Murray is not amused- and neither were the producers of the 'Groundhog Day' musical.
Mar 14

‘Groundhog Day’ Musical Producer Smacks Down Ticket Scamming Troll on Message Board

A Broadway.com message board user asked over $300 for tickets he had gotten for free; the producers' response became a viral marketing tool.
By John Bonazzo
Jun 28

High-Tech Fridge Denies Beer to Non-Canadians

It’s a common problem: you’re walking down the street in a European tourist destination and you come upon a giant
By Molly Mulshine
The logo for Run Free 2013 (Kickstarter)
Nov 5

Run Free 2013: Get All the Glory For Running a Marathon, With None of the Effort!

They say that a new Kickstarter campaign is created every five minutes (or something), and 7 p.m. last night was
By Drew Grant
A screengrab from the "October Surprise" site. (Photo: OctSurprise.com)
Oct 18

Meet Two of the Developers Behind the Internet ‘October Surprise’

By Hunter Walker and Colin Campbell
'Girl with a Pearl Earring' (c. 1665) by Johannes Vermeer. (Courtesy the Frick)
Jul 12

What Happens When a Mob of Redditors Congregate to Solve—or Not Solve—a Reddit Mystery

By Jessica Roy
Jul 12

The <em>Gotham Observer</em>: Batman’s City Gets the Newspaper It Deserves

By Drew Grant
May 24

Hey, a New Use for LinkedIn: A Viral Marketing Campaign for Prometheus

By Kelly Faircloth
The newly decked-out S train
Apr 24

The S Stands For ‘Swiss’: Midtown Shuttle Train Goes to the Alps

By Drew Grant
Admiral Aladeen (Sacha Baron Cohen) on the red carpet
Feb 27

Red Carpet Dictator: Sacha Baron Cohen Defies Academy ‘Warning,’ Spills Kim Jong Il’s Ashes on Ryan Seacrest at Oscars (Video)

By Drew Grant
It's a bird, it's a plane! (Well, it is a plane.)
Jan 30

Chronicle Takes Viral Marketing to the Sky with Human Planes (Video)

By Drew Grant
Treat Yo Self!
Nov 4

Updated: FourSquare Allows New Yorkers to 'Treat Yo Self'

By Drew Grant
Mar 7

Arrested Development Cast Members Work Together Again… at Denny's

By Daniel D'Addario
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