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virality

YouTube has itself hired Gahan to consult on their own YouTube channel.

Interview: Inside the World of Influencer Marketing With a Don Draper of Social Video

As the guy that YouTube has itself hired to consult on their own YouTube channel, and as the guy that has advised the White House on digital strategy, there probably isn’t a better person to talk to about online video, influencer attention and modern marketing than Brendan Gahan.
By Ryan Holiday
Intending to exploit that contagious reaction last month, Scott put together a social experiment as part of a video series he was doing for Playboy

Behind the Stunt: How a Fake Book Cover Got 5 Million Views

Comedian Scott Rogowsky, the man behind several absurdly fake book covers, talks about his viral stunt.
By Ryan Holiday
Tim Ferriss explains how he’s become the Oprah of Audio.

How Tim Ferriss Became the ‘Oprah of Audio’—Behind the Podcast With 70M-Plus Downloads

I wanted to interview Tim to get him to explain how exactly the hell this all happened.
By Ryan Holiday
Essential podcast listening equipment. (Photo: Adam Berry/Getty)

Does Podcasting Have a Sharing Problem?

By Brady Dale

Content Marketing Guy Nets 2.7 Million Pageviews in Reddit Experiment

By Steve Huff
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